What’s In A Name? Turns Out A Lot!

PCB – Platinum Corridor Business Magazine

The business to business publication NDB- North Dallas Business Magazine  is changing its name to PCB- Platinum Corridor Business Magazine and its web address to platinumcorridor.com. “We are changing the name to more accurately reflect not only the geographical area covered by the magazine, but to also keep up with the current lexicon of a rapidly changing business landscape in North Texas,” says Publisher, Rodney Hand.

The Platinum Corridor is an area that is defined by Wikipedia as a neighborhood and office sub market in the DallasTexas area. Beginning just north of Interstate 635 in North Dallas, the corridor hugs the Dallas North Tollway for 13.7 miles north to State Highway 121 in Frisco. It runs through the cities of Dallas, AddisonPlano and Frisco. The area is one of the fastest growing in the entire country for businesses.

Hand goes on to say, “When we first launched the NDB – North Dallas Business Magazine, it was a product extension of the almost 20-year-old ADDISON -The Magazine of the North Dallas Corridor publication and our first instinct was to brand the new B2B publication with the North Dallas Moniker. However, we quickly saw that the North Dallas brand is very ambiguous and means many things to different people, and realized we were missing an opportunity to capitalize on the excitement and growth not only in the North Dallas area, that we have always defined as north of 635 to Legacy, but to expand all the way through Frisco in our coverage and needed to the name to reflect that. Thus PCB- Platinum Corridor Business Magazine was the chosen new name.”

Readers of PCB – Platinum Corridor Business Magazine are the top executives and the leaders of the Platinum Corridor. They represent approximately 25,000 plus powerful and action oriented, well-educated decision makers searching for actionable information on products and services that help their businesses become more profitable. They rely on PCB – Platinum Corridor Business Magazine for passionate coverage, education and commentary on business in the Platinum Corridor area.

A few facts abut the readership of PCB – Platinum Corridor Business Magazine are:

– 52% are OWNER/PARTNER/PRINCIPAL

– 26% are CEO/COO/CFO/PRESIDENT

– 22% are EXECUTIVE DIR./GM/VP

 

Readers are involved in the business community and active members in the following groups/associations:

– Addison Business Association

– Association for Talent Development (ATD)

– Building Owners and Managers Association (BOMA)

– Commercial Real Estate Women (CREW)

– North Dallas, Metrocrest, Plano & Frisco Chamber of Commerce

– Financial Executives International (FEI/FENG)

– The North Texas Commercial Association of Realtors

– Many, many more

Readers Industries include: Accountants, Attorneys/Law Firms, Banks, Business Associations, Business Consultants, Business Services, Commercial Real Estate Services (brokers etc.), Credit Unions, Employment Services, Energy Providers, Event Planning, Executive Search, Hedge Funds, Commercial Insurance, Office Property Owners/Managers, Oil and Gas executives, Private Equity & Investment Firms, Staffing Firms, Telecommunications, Transportation, Venture Capital providers and more!

PCB- Platinum Corridor Business Magazine is part of the Addison North Dallas Corridor Media Group started by Hand almost 20-years ago and boasts a portal style website with thousands of unique visitors and over one million impressions per month The publication is also distributed via digital edition to roughly 10,000 email subscribers, and is actively involved in many related events in the area.

For more information on how your company can reach this important audience through our multi-media platform,  please contact Sharla DeFrancisco, Advertising Director at 214 696 9525 ext. 1 or Sharla@hamcpublishing.com

 

 

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