InterContinental Dallas Hotel to Rebrand

Sitting less than two miles from The Galleria and adorned with breathless city views, InterContinental Dallas Hotel offers guests a true taste of the Corridor, and it’s only getting better. Just recently, privately held company, Columbia Sussex, of Crestview, KY, purchased the establishment and the efforts to rebrand to Renaissance Dallas Addison are already underway.

“The restaurant and bar are also getting a rebrand, and together will be known as Noell JCT Restaurant & Lounge,” reads a recent press release. “The new name pays homage to Addison’s past – the town was originally called Noell Junction, after Sydney Smith Noell, an integral figure in Addison’s establishment and growth during the early 1900s.”

To ensure it lives up to its significance, Columbia Sussex tasked award-winning design firm DiLeonardo to handle the redesign inclusive of rejuvenating the ballrooms, meeting areas, and pre-function areas. By the sounds of it, the property’s 528 guestrooms and suites, alongside over 100,000 square feet of meeting space, will host more than just visitors, they’ll host a world of culture and history unique to the place we affectionately call home.

“The design team drew inspiration from the journeys travelers take in and out of Addison to enjoy the local culture, including theater, fine art, music and cuisine,” continues the aforementioned press release. “Taking inspiration from these elements, the designers infused this theme into the furniture, lighting, fabric and finishes, incorporating industrial materials such as metals, wood and leather.”

When all is said and done, Renaissance Dallas Addison will be unveiled in its same central location revered for the dining and entertainment scene. The perfect stay has only improved, and we have the nation’s largest franchisers of Marriott hotels – Columbia Sussex – to thank for it.

Director of Sales & Marketing, Francie Syron, states “The revamped hotel embraces what makes the city unique while staying true to the Renaissance brand’s commitment to stylish, thought-provoking spaces and unexpected experiences for business and leisure travelers.”

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