The International Economic Development Council (IEDC) recently awarded the Town of Addison three Excellence in Economic Development Awards. They were presented the awards at the IEDC Annual Conference in Toronto, Canada on September 19.
Addison won a Gold award for its Sweet Spot pocket brochure, a Gold award for the Village on the Parkway Redevelopment Project and a Bronze award for its “Addison, Texas: The Road Less Traveled” Economic Development and Tourism video.
The Sweet Spot pocket brochure is small enough to fit into the pocket of a suit, and contains all the relevant information you need to know about the Town. It is part of the Town’s marketing campaign, which says that Addison, TX is the “Sweet Spot” of Dallas-Fort Worth.
The Village on the Parkway Redevelopment Project was a plan to transform the Village on the Parkway, opened in 1981, to a premium shopping, dinning and entertainment experience. A Whole Foods, an AMC theater, several restaurants and retail spaces, and fountains and other aesthetics were added to make it a high-class destination. The Town of Addison helped fund the redevelopment, along with The Retail Connection, Lincoln Property Co., and Long Wharf Real Estate Partners.
The “Addison, Texas: The Road Less Traveled” video is a 4-minute promotional video that shows firsthand the exciting, beautiful, unique aspects of the Town of Addison. One quote sums up the video (and the Town of Addison) perfectly: “So what is Addison? It’s a big city, it’s a small town, an industry giant and a cultural playground.”
The IEDC is a nonprofit, non-partisan membership organization that serves economic developers – people who promote economic well being and quality of life for their communities. It is one of the largest organizations of its kind, with more than 5,000 members that are employed in local, state, provincial and federal governments, public-private partnerships, chambers of commerce, universities and a variety of other intuitions. When the IEDC succeeds, its members create high-quality jobs, develop vibrant communities and improve the quality of life in their regions.
The IEDC’s Excellence in Economic Development Awards recognizes the world’s best economic development programs and partnerships, marketing materials and the years most influential leaders. The awards honor organizations and individuals for their efforts in creating positive change in urban, suburban and rural communities.