Corridor Business: Listing Advisory Council

The Listing Advisory Council is comprised of a select group of agents who have a deep understanding of the unique nature of the real estate market and a strong desire to help their clients.

The Listing Advisory Council has a mission: facilitate a forum of top producing real estate agents to brainstorm ideas and share best practices to help their clients meet their goals.

The LAC is comprised of a select group of agents who have a deep understanding of the unique nature of the real estate market and a strong desire to help their clients. It originated six years ago with a core group of experienced professionals and since then, there have been many dynamic changes in the real estate market. Most of the core group of professionals are still involved but new members with fresh perspectives have been added.  They meet twice a month and use the meetings as a platform for the agents to discuss industry challenges and opportunities. Agents share first-hand knowledge of the issues faced by REALTORs in the dynamic D/FW real estate market.

“All realtors are not the same. We created this council to better serve our clients by dedicating ourselves to better understanding the market, providing a broader scope of real estate marketing theories, tools and best practices, through an alliance of dedicated, experienced and knowledgeable professionals” said Gwen Wood, RE/MAX Realtor.

Brenda Perkins with RE/MAX expresses, “The Listing Advisory Council is such a remarkable group. The benefits are the diversity we bring, the experience and the exchange. Not very many agents are willing to share their ideas in a competitive market but we are.”

Between the 13 members of the Listing Advisory Council, they have more than 200 years of experience in the real estate business. Each agent brings their own specialty to the table and together they are able to sell homes in creative and innovative ways.

“I love being a part of a group of agents that have a lot of experience and are willing and able to share with each other,” RE/MAX realtor, Bruce Arfsten said. “When we are having struggles or we have questions or we are looking for solutions that are innovative and creative, we turn to each other.”

“When we have a new listing, we discuss it at these meetings,” RE/MAX realtor Brenda Mancil said. “We know the neighborhoods and we brainstorm suggestions on how to price the home, the strongest target market and whether there are new companies moving in where we can focus to help sell the home at a faster pace.”

The realtors use their experience to equip each other with knowledge that will ultimately give their client the best deal in a time frame that is exceptional.

“If we have a new listing that’s coming on the market, it’s great for us to bring it to the group and allow everyone else to give some feedback based on their experience before it even goes to the market,” RE/MAX realtor, Jan Smith said. “They have knowledge of what the price for the house should be and that experienced knowledge helps our clients tremendously.”

Not only does this highly experienced team of realtors know the area, but they know the businesses and vendors who are helpful when closing a sale or helping a new buyer move into a home.

“These seasoned agents have been in the business for a long time”, Sid Thom with RE/MAX commented. “The members of our group have great connections, not only in the real estate business but with affiliates too. We have a super list of the best foundation companies and fencing companies and other resources that we need to help our clients when they move into a new house or when they are getting ready to sell their existing house.”

“We have lots of brilliant minds that offer up different ideas which I take back to my buyers and sellers and prepare them for what’s new in the market,” Ellen Gomez with RE/MAX said. “I am able to give them more information to be successful.”

Their goal is to help the people in the North Dallas Corridor and to be the benchmark by which the real estate industry is measured, to continue setting higher professional standards and to be the best customer service providers in the field.

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