2010 Media KitFACTS about ADDISON – The Magazine of the North Dallas Corridor's readers

76% are between the Ages of 25 to 54
97% are College Educated
52% have Household Incomes of $30K to $74K
36% have Household Incomes Greater than $75K
73% hold Professional or Managerial Positions

Click here to download a PDF of ADDISON – The Magazine of the North Dallas Corridor media kit and read some fast FACTS.

WHY ADVERTISE IN MAGAZINES?
Magazines - always an "on-demand medium" - give consumers control, one of the key reasons consumers feel good about Magazines. Those feelings also apply to magazine advertising; two studies recently showed that consumers feel positive about and, in fact, enjoy magazine advertising. This is by a 2 -1 margin from other mediums

Source: Dynamic Logic AdReaction 4, 2005

WHY ADVERTISE IN LOCAL MAGAZINES?
Despite what the national and global media might have you believe - busy urban dwellers, like their rural counterparts, first and foremost take stock in the communities in which they live and work. It is natural for human beings to concern themselves most about the place they spend the most time and the environment that most affects them and their families. Moreover, this is not a trend but rather a human instinct.

Source: Roquet Public Affairs, 2005

WHY ADVERTISE IN ADDISON – The Magazine of the North Dallas Corridor and Addison & the North Dallas Corridor Visitors Guide?
Are you kidding? Did you see the inside of this media piece?

Source: Rodney Hand, Publisher of the above, 2006

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